Whether you’re starting a new business or just looking to expand your customer base, WhatsApp marketing can help you reach a vast audience. However, it’s important to have a marketing strategy in place before getting started. Here are a few tips for launching your campaign.
A good WhatsApp marketing strategy is based on building a relationship with your audience. The best way to do this is through a personal, interactive approach. WhatsApp is the best platform for this because it allows you to communicate with your audience in real time. Your messages should not be too promotional, but should entertain and inform. Using a call-to-action button can make it easier for users to interact with your content. You can use call-to-action buttons to download content, sign up for an email list, or even take advantage of discounts and promotions.
Your brand persona will determine the tone and voice of your communications on WhatsApp. This is a kit of attitudes, traits, and values that you want to portray to prospects. You should consider what will make your company and brand unique. Whether you want to build awareness, improve customer service, or drive sales, you should consider how your brand personality can contribute to the overall success of your WhatsApp marketing campaign.
To start a WhatsApp marketing campaign, you will need a business number. The number will need to be unique to your company and cannot be the same as your personal number. You will also need to create a contact list. The contacts you add to your list will be the people who will receive your messages. You can create a unique number for customer support as well.
Your brand persona will also determine the type of messages you send to your audience. You want to send streamlined, personalised messages that aren’t overly promotional. The messages you send should be informative, entertaining, and helpful. You should also educate your audience about your products and services. You want to create a positive, long-lasting relationship with your customers.
You should also consider using rich media. You can create videos, photos, and PDFs to complement your messages. These options will make it easier for users to interact with your message and improve retention. They can also help you foster word of mouth and boost brand loyalty.
You can also use a customer support avatar. This makes the conversation more personal and reduces the barrier for your customers to talk to you. When you have a customer support avatar, your conversations are easier to track and manage. You can use it to preview and schedule broadcasts, upload contacts, and track the results of your campaign.
You can also create call queues to allow customers to speak with your chatbot or live agent at a later time. These queues allow customers to talk to multiple customers at once. Customers can also delete messages with a single click.
If you want to take your WhatsApp marketing to the next level, you should consider investing in WhatsApp Business solutions. WhatsApp Business provides a verified badge that reassures users that your business is genuine.